hi!
My name is Maribela, and I’m a recent Binghamton University graphic design graduate interested in growth marketing, content, and brand strategy. I enjoy researching companies, figuring out what their audiences care about, and deciding what to create next.
I’m looking for opportunities to contribute, ask good questions, and learn from people with more experience.
Parallel DistributionAI content operations14M+ views to date
Challenge
Parallel Distribution helps brands grow through organic social content. My work spans two audiences: Junova, a web-only platform for flight savings after booking, needs to earn trust with older, skeptical travelers. Arya, a sexual wellness brand, needs its story translated into engaging social content.
Strategy
For Junova, I focus on “Surprise Factory” messaging to make flight savings feel tangible. For Arya, I used visual storytelling to turn the core brand narrative into TikTok carousels built to earn attention.
Execution
As Junova’s lead manager, I direct six creators, set daily plans, and review performance data and the creative itself to decide what to make next. For Arya, I personally designed TikTok carousels before moving into full-time content management for Junova.
Carousel designs
Turning a sexual wellness brand’s core narrative into TikTok carousels. My carousel designs contributed 7 million views before I moved to Junova. The full campaign now exceeds 21 million views.
Two carousels I designed: an editorial sequence about keeping chemistry alive, and a letter-style “Concierge Confessional.” Each moves from an opening hook to a quiz call to action.
Keeping chemistry alive
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Concierge Confessional
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Travel content
Leading six creators and custom AI workflows for a post-booking flight savings platform. 7M+ views and counting.
Destination guides and short-trip inspiration, with calls to action that connect travel content to Junova.
Things to do in Kyoto
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European city breaks · Selected slides
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Custom domains & travel blogs
I research and acquire custom domains, then design travel blogs that offer useful information and give readers a relevant path to Junova. I use PostHog to track site analytics and have created a dashboard to monitor performance. The work brings domain research, content strategy, web design, and measurement together.
My responsibilities
Client interactions, kickoff calls, presentation decks, and creator management. I also scout, recruit, interview, and hire people for my team.
AI workflows
I build and use an AI ad-generation workflow with Codex to create video ads for clients.
My contribution to the results
My contribution is 7M+ views from Junova content I direct and 7M views from Arya content I designed. Arya’s 21M+ campaign total includes work beyond my contribution.
ParambilCross-platform narrative slicing4 connected formats
Challenge
Translate Parambil’s technical legal AI into a compelling narrative across divergent social channels. The NYC startup automates medical record review for complex litigation; every format needed to preserve brand authority.
Strategy
Build one core creative framework. Slice it into platform-specific hooks and distinct voices.
Execution
Design four connected pieces: a founder LinkedIn post in the CEO’s voice, a company LinkedIn post, a fast-paced Reel, and a deep-dive article. Build and host an editorial web experience connecting the suite.
Impact
One narrative, four formats, one cohesive journey. A centralized experience that makes the full content system easy to explore.
Crisis Management & Brand SafetyCorporate communication · Simulation5 Story frames + press release
Digital PR coursework · Spring 2026 · Simulated crisis
Challenge
A fabricated CEO video begins circulating at 11:00 AM on a Wednesday. In this fictional scenario, the company must address misinformation, public concern, and internet crime complaints without sending conflicting messages.
Strategy
Pause routine marketing and centralize the response. Give social audiences a clear explanation and next steps, while giving journalists a formal statement and one media contact.
Execution
I wrote and designed a five-frame Instagram Story sequence and a press release. The messages move from acknowledgment and facts to action, community support, and follow-up.
Impact
A coordinated response across social and press. This coursework demonstrates message sequencing and brand-safety judgment; it does not claim a measured real-world outcome.
Selected work
Original coursework for a fictional scenario. No real incident or government action is represented.
Read the five-frame sequence
Acknowledge the issue
“We are aware of a deepfake video circulating that features our CEO using hateful language. We want to be very clear: this video is 100% fraudulent. We hear your concerns and are taking this extremely seriously.”
Establish the facts
“This content was digitally faked by malicious actors in an attempt to deface our brand. The first video surfaced this past Wednesday at 11:00 AM. These are not the words or values of our CEO or our company.”
Explain the action plan
“We have officially filed Internet Crime claims with the US government to hold those responsible accountable. Investigations are ongoing. We will provide a full update right here on our social channels by next week.”
Support the community
“We are amping up our monitoring to catch and report any further deepfakes immediately.”
The frame also points people affected by deepfake-related internet crimes to the Internet Crime Complaint Center (IC3).
Close with a contact route
“Thank you for your patience. We truly appreciate our community for standing by us and helping flag this misinformation. Your support means everything.”
The final frame directs questions to a dedicated media contact. Personal contact details are omitted here.
Read selected press-release excerpts
Official Statement Regarding Fraudulent Deepfake Video of CEO
Excerpts from the original simulated release. Personal attribution and contact details omitted.
“We are aware of a fraudulent deepfake video currently circulating online that features our CEO using hateful language. This video is entirely fabricated and was maliciously created to deface our brand and spread misinformation.”
“We want to be unequivocally clear: these videos do not reflect the words, beliefs, or values of our CEO or our company.”
“We will provide a full update regarding the ongoing investigation on our social channels by next week.”
The complete coursework release includes the scenario timeline, the company’s stated response, support resources, and a single media contact.