ABOUT
I’m Maribela.
I grew up in Westchester, New York, in a Portuguese and Irish family. Both cultures are a big part of who I am, and I love getting to know new places and people.
I recently graduated from Binghamton University with a degree in graphic design and minors in Digital Data Studies and Global Studies. I also spent a semester in France studying international business at SKEMA Business School. These days, I’m putting that background to work in marketing—researching audiences, planning content, and figuring out what makes people stop and pay attention.
There’s usually a project involved.
Growing up, I was always making something: drawings, paper creations, or an electronic device I’d taken apart and was trying to put back together. When I finally got a computer, I fell in love with editing software. It gave me a whole new set of things to try.
In high school, I started our film crew and helped run culture clubs, including creating their Instagram accounts. I loved making something, sharing it, and watching a community grow around it. Promoting events got me interested in the questions behind the design, too: what gets people excited, what makes them show up, and what could we do differently next time?
I kept following those interests throughout college, taking on projects and marketing ventures alongside internships in digital marketing, design, software development, and engineering. I liked getting to try different kinds of work and seeing how the creative and technical sides could inform each other.
That’s still my favorite part of the work. I enjoy coming up with ideas, getting them out into the world, and learning from the response. I’m early in my career, and I’m excited to work with people I can learn from while bringing ideas and energy of my own.
When I’m not working
Golf is my latest obsession. I also love traveling, learning languages, trying new recipes, and playing pool. Depending on the season, I’m happy skiing or swimming in the ocean.
Making things carries over into my free time, too. Photography, film, flying my drone, and video editing are all things I love coming back to.
Experience
- June 2026–present
Parallel Distribution
Content Manager · September 2026–present
I lead six creators, manage client communication, recruit team members, and plan content using performance data and creative review.
Content Strategist · June–September 2026
Content design and strategy across organic social campaigns. All work and results shown for Parallel Distribution begin June 1, 2026.
- Sept 2023–Aug 2025
Binghamton Tech Collective
Marketing Director · May 2024–August 2025
Co-designed the brand identity, marketing, and event materials to launch the university’s software engineering collective.
Founding Co-Director of Marketing · September 2023–May 2024
Helped establish the collective’s marketing presence.
- Oct 2024–May 2025
Balance Inc.
Marketing Designer · Contract, remote
Designed sell sheets and marketing materials for luxury packaging.
- Aug 2023–Jan 2025
Binghamton University
Marketing Designer · August 2024–January 2025
Designed content for the Student Association’s social pages as part of the Marketing and Promotions Team.
Web Designer · May–December 2024
Designed posters and merchandise for student clubs and groups through the Binghamton Student Design Agency.
Athletics Photographer · August 2023–August 2024
Photographed Division I athletics for publications and social media.
Digital Marketing Intern · January–May 2024
Created and managed undergraduate admissions social content, using analytics tracked through Meta Business Suite.
- Aug 2022–Aug 2023
Pipe Dream
Digital Media Coordinator
Organized media assets and regularly updated the student publication’s website.
Education
Binghamton University · 2022–2026
BA in Graphic Design; minors in Digital Data Studies and Global Studies. Innovation Scholar.
Activities included Binghamton Tech Collective, Student Design Agency, Pipe Dream, athletics photography, CIW College Council, women’s club basketball, and campus recreation lifeguarding.
SKEMA Business School · Spring 2025
Study abroad at the Sophia Antipolis campus. Coursework in international business and management.
New Rochelle High School · 2018–2022
Advanced NYS Regents Diploma, PAVE Visual Arts, and AP Scholar. Activities included Irish Culture Club, French and National Honor Societies, Human Rights Coalition, varsity football film crew, Ignite Mentoring, basketball, and lacrosse.
Certifications
- Claude & CodepathAnthropic
- LVMH InsideLVMH
- HubSpot Marketing SoftwareHubSpot Academy
- Computer-Aided Design with Fusion 360Thomas J. Watson College of Engineering and Applied Science, Binghamton University
- Introduction to Sustainable EngineeringThomas J. Watson College of Engineering and Applied Science, Binghamton University
Honors & awards
- Harpur College Dean’s ListBinghamton University · All semesters
- National Silver Medal in PhotographyScholastic Art & Writing Awards · March 2022
- Regional Gold Medal in PhotographyScholastic Art & Writing Awards · March 2022
- Regional Silver Medal in PhotographyScholastic Art & Writing Awards · March 2022
- Regional Honorable Mention in PhotographyScholastic Art & Writing Awards · March 2022
- Backstreet Gallery Award | Excellence in Visual ArtBackstreet Gallery & Framing · June 2022
- French Honor Society AwardNew Rochelle High School · June 2022
- Gwendolyn M. Appleyard Fund ScholarshipNew Rochelle High School Scholarship Fund Corporation · June 2022
- Leonard Talner Memorial AwardNew Rochelle High School · June 2022
- New Rochelle Arts Association Membership AwardAchievement in Art · June 2022
- Society of Irish American Lawyers ScholarshipSociety of Irish American Lawyers (SOCIAL) · June 2022
- AP ScholarCollege Board · February 2022
- David Uskali ScholarshipPelham Art Center · August 2021